Omni-Channel Retail Planning

How should you respond to and exploit the retail channel shift?

We first spend time with our clients to understand their business, customers and competitive environment – often conducting primary customer research to deliver key insights as to how the business should develop in the future.

We then step through the stages of the wheel as appropriate:

  1. Assortment & Pricing
  2. Define the optimal assortment and pricing strategy across all retail channels
  3. Online & Cross-Channel Experience  Design the online user experience by illustrating best practice and reviewing the existing user experience compared to the competition
  4. Store Estate & Experience  Determine the customer experience across all retail channels and how channels should best be integrated
  5. Marketing  Review existing marketing performance including database segmentation, identify opportunities to improve performance and recommend future marketing actions
  6. Operations  Assess current retail and omni-channel operations and recommend the relevant changes required to store processes, fulfilment and customer service
  7. Technology  Assess existing ecommerce technologies, identify gaps in the application architecture and recommend candidate packages to support the omni-channel retail strategy
  8. Organisation  Outline the skill and capability gaps in the current organisation, develop the new organisational structure, roles and responsibilities and change programmes required to instil an omni-channel retail culture
  9. Economics  Develop the business case, financial plans and implementation roadmap

Please contact us to discuss your requirements.